Amazon's Kindle e-book reader hit a watershed moment on Christmas Day, when, for the first time ever, customers purchased more Kindle books than physical books. The company also claims the Kindle is the most gifted item in Amazon's history. These two facts were part of the online retailer's recently announced holiday sales activity.
But in typical Amazon style, the company did not provide any sales figures to back up its claims ... While it may sound impressive to say more e-books than paper books were sold on Christmas Day, I have to wonder about this claim. To me that sounds like claiming you're the most popular restaurant in town, when you have no competition for 20 miles. I'm sure lots of people found a Kindle under the tree this year, and many of them probably took their new toy for a spin online to see how it worked and ended up buying a book. But how many people out there were looking to buy a traditional book versus the volume of Kindle shoppers on Friday? I'm guessing not that many.
But Amazon's announcement about Christmas Day Kindle sales could be a sign of things to come. With other competitors like Barnes & Noble's Nook, Sony's e-reader line up and Plastic Logic's Que reader reportedly set to debut next month, we may see the e-book may take a bigger chunk out of traditional book sales by this time next year.